“For the bulk of history, women have skewed toward the teetotaler end of the spectrum; not until the middle of the last century did a burgeoning relationship with alcohol coincide with Second Wave feminism and a general impulse to close the gender gap across the board. “As women ‘immigrated’ into the culture that was once unique to men,” says Grucza, “they picked up a lot of the same mores and attitudes and behaviors and ideas about what is socially acceptable that men had previously held. We call this acculturation—people adopt the drinking attitude and behaviors of the dominant culture.” Which explains why researchers have found that women in the demographic closest to being dominant (young, white, middle-class, educated) are leading the charge in terms of increased alcohol consumption. The trend is so pronounced that in Britain, home to the Bridget Joneses of the world, public-health officials launched an ad campaign picturing a grizzled man in drag (or a very mannish woman) with the caption: “If you drink like a man, you might end up looking like one.” But no public-service announcement is likely to turn back this tide, especially among the very young. In the 12-to-17-year-old demographic, there is no gender gap at all. These girls are drinking as early and as often and as much as the boys.”

I see the same changes happening with mainstream images of promiscuity — take a look at Sex & the City.

When will victim-feminism join the post-racial world and move beyond the identity politics of the 70’s. . . .